Unitedcasting

Racine, Wisconsin (PRWEB) August 11, 2012

SEDA International Packaging Groups biodegradable and compostable cups, lids and clamshells will help make the 2012 Olympics the greenest ever. Orignally developed for the 2006 Winter Games in Turin, Italy, the products in the Naturelly SEDA line are now the foodservice products of choice for the 2012 Summer Olympic Games in London.

SEDA Group was selected as the sole foodservice packaging provider to the 2012 Summer Games as part of the Olympic Committees food vision program, an integral part of its overall efforts to improve sustainability at this summers Games. An estimated 14 million meals will be served at the Olympics, with beverages and meals-on-the-go in SEDA packaging.

We are honored that Naturelly SEDA was chosen to play a leading role in the Olympic Committees sustainability efforts, says Ira Maroofian, Managing Director, SEDA North America. Creating packaging that exceeds expectations while preserving our worlds resources is at the forefront of our mission. Naturelly SEDA can be used at any location that requires all discarded food waste be composted.

In addition, the company is now putting Italian design in the hands of even more consumers as it introduces new Double Wall hot and cold cups to the North American foodservice market. The cups are manufactured at SEDAs recently opened plant in Racine, Wisconsin, a $ 76 million state-of-the-art facility.

With their superior insulation and high quality materials, SEDA Double Wall cups: