Atlanta, GA (PRWEB) December 20, 2007
Having hit # 1 on Amazon’s “Small Business & Entrepreneurship/New Business Enterprises” List, Ellen Springer’s new book, “Turning Your Dream Business Into Your Bread & Butter,” offers excellent advice and tips to help entrepreneurs start a new business, and then ensure that it stays healthy.
Ellen Springer wrote, “Turning Your Dream Business into Your Bread and Butter” (2007, Morgan James) specifically to keep new business owners from failing by making the same mistakes she has witnessed in counseling thousands of her CPA-clients over the past 25 years. Ms. Springer, MBA, CPA, and Founder/President of her own public accounting firm, Strategic Business Resources, Inc. (http://www.RunASuccessfulBusiness.com), was researching some material on-line when she came across an incredibly shocking statistic concerning the entrepreneurial, small business community.
Her research showed that 69 percent of all first-time, start-up small businesses failed within the first year of their existence. The primary reason for these failures was that these new business entrepreneurs were not armed with the basic knowledge of how to successfully start and run a new business. Ms. Springer’s new book, written in a conversational, easy-to-understand manner, guides entrepreneurs around and through business “minefields”, and reveals exactly what to do and what not to do when starting and running a successful business. It also incorporates “example case studies” and “strategy checklists” at the end of each chapter.
Matt Bacak, Internet Marketing GURU and author of “Secrets of the Internet Millionaire Mind”, says: “Ellen Springer Rocks! Ellen is a friend, client, and now my CPA. I highly recommend her book because she really knows her stuff – Big Time!”
A few of Ms. Springer’s ingredients for ensuring a successful business are: