Article by BingoEspresso
UK Bingo Operators Disapprove of Upcoming Facebook Bingo – Entertainment – Gambling
Search by Author, Title or Content
Article ContentAuthor NameArticle Title
With 800 million active users around the world, Facebook is the undisputed leader in the world of social networking. This explains why the online bingo operator’s community has not reacted favourably to the site’s decision of launching its own real cash online bingo games. In fact, this decision has become a reason for grave concern for the operators, given the company’s hold on the market. Though many online gaming operators, gambling agencies, charities and politicians have tried to discourage the trend by calling it a practice that could encourage underage gambling, others have called this reasoning phony. The detractors of the underage gambling theory argue that since online bingo and other gaming companies can freely advertise their products on Facebook now, calling the Facebook games a reason for concern is being hypocritical about the whole issue. There seems to be no solace on the horizon for bingo operators as the social networking giant is all set to give them a run for their money.
The online gaming advertisements on Facebook are a new development. Till last year, US laws prohibited any gambling related advertisements on Facebook. Things have changed now, with operators outside the US being given the opportunity to advertise their products and services. During the time of these developments, the social networking site guaranteed that such advertisements would be shown only to users above 18. The online gaming community had welcomed the move, foreseeing that this networking site could well be a fascinating medium for advertising for their products and services. However, ever since Facebook has publicly acknowledged its plans to introduce its own gambling operations, many online bingo operators have withdrawn their support. Though they claim their opposition is the result of their concern over the fact that over 3 million Facebook users fall in the 13 to 17 age bracket and about another million pretend to be over 18, it is quite possibly that the steep competition that has seen them retrace their support.
The fears of the online bingo operators cannot be said to be misplaced. One of the senior level officers from a top bingo operator voiced the concerns of the entire community when he pointed out the advantages that Facebook has over its competitors. Pointing out the differences, he stated that advertising bingo products and services is an expensive proposition for all the operators as they have to target TV slots or have to resort to online campaigns. Even after spending a substantial amount, they cannot be sure of reaching their target audience. With almost 50% of the British population having Facebook accounts, the networking site will find it a cakewalk to reach their target band as well as advertise without cost at their own platform.
Experts involved in gambling de-addiction too are displeased with Facebook’s decision to make real cash bingo games a part of it repertoire. Dr Robert Lefever, director of Promis Rehab Clinic that deals with gambling addicts, believes introducing gambling to the social networking site can prove harmful for impressionable and vulnerable kids as they would consider such games to have the approval of Facebook. Many people might be led to believe that gambling is a fun and acceptable activity which, he thinks, is a cause for concern.
About the Author
How do you like playing free bingo games on Facebook? Love the idea? Some don’t and others strictly condemn. Read this article and explore some racy views and counter views about Facebook dominating the online bingo world!
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.